Moonstone Chapter XXI Header- Harper's Weekly

Moonstone Chapter XXI Header- Harper's Weekly

The header for The Moonstone in Harper's Weekly stands out from the header for the publisher at the top of the page. "The Moonstone" is written in larger font than the Harper's header and Wilkie Collins is credited by name and by another of his works. The script below the author's name places an emphasis on authenticity and credibility in printing. Harper's markets The Moonstone under the "brand" of the author to give the publication of the text a saleable literary quality. Since the focus of Harper's is political and it's collection of texts more eclectic, the publisher cannot use their name to market a literary product, making the use of the author's "brand" necessary to the selling of the text.

Archives and Special Collections

Calgary: University of Calgary

Campbell, Amber

http://library.ucalgary.ca/copyright/images

English

text

Print Publication