Harper's Weekly, The Moonstone, 1 August 1868 [text]

                While the second and final page of The Moonstone installment lacks the allure of the title page that precedes it, it still remains clear that Harper’s focus is on the work itself rather than the journal or otherwise. Again, there are no advertisements present on the page or inserted in the text. While the title of the work and its author are not mentioned again on this page, Harper’s Weekly appears the same; modest text serving no purpose other than letting the reader know the journal they’re currently reading.

                The page is, essentially, a block of text, suggesting Harper’s counted on the title page of the text to allure readers. Certainly, the foreshadowing images would likely satisfy the initial attraction. Harper’s likely hoped that story itself, half of it having been written on the title page, would be enough to keep readers going to the end.